WSQ Digital Analytics with Google Analytics
Course Synopsis:
Course description: The world is now online. Everything can be tracked from web properties to social media accounts and other digital marketing initiatives. All digital initiatives can all be linked, tracked and analysed, business big and small can apply digital analytics to assess the progress and improve their return on investment.
Digital Analytics with Google Analytics(DAGA) focuses on the presales marketing and optimization of data analytics. The two-day course covers the foundations of Google Analytics, how to conduct digital analytics, generate insights and performance, KPI and ROI analysis.
Participants will learn how to track and measure the effectiveness of online marketing channels (SEO, Online ads, Social Media, Content) with Google Analytics, and decide what to do more of to reach their business goals
Course Objectives:
On completion of the course, learners will be able to:
- Do data analysis using the Google Analytics platform form
- Understand and apply web, mobile and digital interaction analytics
- Create custom Google Analytic reports and actionable goals
Products (Practical Component):
- Data Management in the digital junkyard
- Basic Statistical Analysis
- Descriptive and Inference Statistics
- Setting up Google Analytics
- Google Analytics Default Channels
- Google Analytics Reports
- Google Analytics Conversions
- Improving Site Engagement and Performance
- Google Data Studio
- Case Study using Dark Data
Course Structure:
| Duration | 16 Hours (2 days) | |
| Timing: | 9am – 6pm | |
| Mode of Training: | Classroom | |
| Schedule: | <Create a link to a PDF Schedule for the WSQ modules> | |
| Mode of Assessment | Breakdown Course Components | |
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Course Fee (For Courses Starting after 1st Jan 2022)
| Self-Sponsored | |||
| Singapore Citizens | PR | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $295.63 | $455.43 | $455.43 | $854.93 |
| Company-Sponsored | |||
| Non-SME | SME | Foreigner | |
| > 40 Years old | 21 – 39 Years old | ||
| $295.63 | $455.43 | $295.63 | $854.93 |
WSQ Funding Requirements
- Fulfil at least 75% attendance for the training
- Marked ‘Competent’ for the assessment to be eligible for funding.
- Skills Future Credit (SFC) Claim Eligible
- UTAP (For NTUC Members) Funding Available
Create Link for WSQ Page and Overview) LINK funding with www.skillsfuture.sg/funding
AWARD
- Statement of Attainment awarded by SSG for WSQ competency unit “Market Research Level 5”
To Apply
- Please complete this course application form and submit please click <APPLY NOW> or send the application form to info@acetek.edu.sg
Modes of Payment
Please arrange payment of Application Fees by Cash, Cheque, Inter-Bank Transfer OR Telegraphic Transfer (Wire Transfer):
By Cheque: – Cheque payment should be crossed and made payable to: ACETEK COLLEGE PTE. LTD.
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Reference behind the cheque |
Student’s Full Name Student’s Passport Number / NRIC Course Title – Indicate as appropriate
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OR
By Telegraphic Transfer:
| Bank Name | UNITED OVERSEAS BANK (UOB) |
| Bank Address | 80 Raffles Place, UOB Plaza 1, Singapore 048624 |
| Swift Code | UOVBSGSG |
| Name of Account | ACETEK COLLEGE PTE. LTD. |
| Account Number | 340-317-112-1 (SGD) |
| Reference | Student’s Full Name
Student’s Passport Number / NRIC Course Title – Indicate as appropriate |
| For further assistance on payment related matters, please do not hesitate to contact us at
Tel: (65) 8752 4853 or Email: info@acetek.edu.sg |
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OR
By PayNow
| Name of Account | ACETEK COLLEGE PTE LTD |
| PayNow UEN No. | 200821327E |